Insights & Resources
Tools, thought leadership, and podcasts to help you close the Activation Gap and drive genuine behaviour change.
Real talk. No fluff.
Join Leigh Stallard as he sits down with founders, operators, and accounting leaders to discuss the reality of the software ecosystem, cutting through the feature-dumping to get to the behavioural roots.
Catch all of the episodes
Free Diagnostic Tools
Assess your current state without committing to a full audit.
Cost of Churn Calculator
Are you a SaaS vendor wondering how much revenue you are leaking due to poor activation? Use our free tool to see the financial impact of the Activation Gap.
Calculate Leakage
Channel Partner Calculator
Quantify the cost of an underperforming accounting partner channel. See how much revenue is being lost to dormant partners and what improved activation could look like.
Analyse Your Channel
B2B SaaS Activation Scorecard
Assess the health of your current onboarding and activation architecture, measuring capability, opportunity, and motivation across your partner base.
Take the Scorecard
Tutorials, Tips & Advice
Our YouTube channel contains loads of how-tos, tips and advice for customer facing SaaS teams looking to improve their activation and retention strategies.
Visit YouTube Channel
Blog & Insights
Articles combining SaaS channel strategy with behavioural science.
New articles coming soon
We're polishing up our initial batch of insights. Check back shortly for deep dives into behavioural diagnostics, intervention frameworks, and case studies on digital implementation.